Category: Social Media

Shiny Newness

I’ve been pretty quiet here lately. There have been many reasons for my lack of content generation, some of them are probably even good ones.

Partly, I’ve been lazy. Partly, I’ve been caught up in Asimov’s Foundation series (three books in two weeks; that’s pretty good for me). Partly, I’ve been inspired to get back to writing my fantasy series (I had put it down for a year or so; I’ll put up a post about the series soon), in addition to the nonfiction book I’m co-authoring. Partly, I’ve been working diligently on several editing projects (including Brian Jacobs’ second Enigma Squad book).

Most recently, though, I’ve been consumed with a new project for our company, Creative Fuel Studios. I’m officially the Director of Publishing there, which is great — I don’t think there’s anyone as young as I with that title anywhere else in the world. The only problem is, we’re not a publishing company. Since we formed the company, we’ve been claiming to be an “Interactive Media” company, but if you looked at our portfolio, you’d think, “Design Studio.” Most of the company has been too caught up in doing what pays the bills to do much of what we really want to do. And what is it we want to do? Content creation and production.

That’s where I come in. I run the company hobby.

It’s been quite a ride trying to figure out how to do that, but I’d grown pretty frustrated in the last month or two at trying to do it on my own. Then my wife started working at CFS. She inspired me (as she so often does), and we started brainstorming. The ideas kept building, and we developed a plan. We’re now developing CF Publishing as its own vehicle, and I’m driving! Between facebook, Twitter, and our blog, I think we’ll actually be able to start leading the industry, generating new, awesome content and ideas. So fasten your seatbelts; it’s going to be a fun ride!


De-Activating Activity

You may have noticed that I hide all of the Recent Activity posts on my Facebook profile.

Or you may not have. After all, who notices that stuff? Anyone who looks at your profile is looking for posts and comments there by you and your friends. Nobody reads those little blurbs.

Exactly my point. There are three reasons I hide the Recent Activity.

  1. Content Death. I’ve heard it said (by @copyblogger), “You’re only as good as your last post.” This is an expansion of that idea. When I post on my Wall, I want people to see it. If I share a link, I want them to follow it. Naturally, older posts get pushed down, but the last three or four are still visible “above the fold.” When Recent Activity posts pop up, my own posts are pushed down, decreasing the likelihood of being seen.
  2. Wall Clutter. I’m on Facebook a lot—posting, commenting, and liking probably 30-40 things a day. If even half of that stayed on my Wall, even I would have a hard time looking at my Wall. And these posts show up in groups, diluting my content. 
  3. Irrelevancy. As I said before, who reads those snippets? You could argue that Recent Activity shows engagement of your audience, but I would counter by saying that Comments on your posts (and your responses to those Comments) are far more effective. Plus, it’s not as if I’m deleting my post; that’s still visible on my friend’s Wall—where I posted it. And, as Facebook reminds you every time you hide a Recent Activity post, only mutual friends (who can already see the post on my friend’s Wall) will see this snippet anyway.

My one exception to this rule is when I Like a Page. When I Like a Page, I want everyone to know. I’ve found value in what that Page represents, and the very act of Liking is an effort to promote that Page. Since Facebook has buried Likes under my Profile’s Info section, they’re not readily visible, which means I don’t mind giving my Likes a little bit more publicity.

What about you? Do you have a similar strategy? Or do you disagree—is Recent Activity really useful?

Looks like I’m out of chalk again.